My role: Social Media Manager

I made the first impression on incoming high school students on social that helped boost enrollment rates to our university.

Fact: Students judge a University's social media presence to get the look and feel of student life and if it's a right fit for them. And that's where I came in.

See below for the case study and a campaign that I ideated and executed.

For more on the investment in social media managers at college campuses, check out my blog post: https://www.michaelchiem.com/calstatelasocial/

#CalStateLAgrad Stunt

We created a stunt to generate buzz around graduation week. We blocked off the area and made it an exclusive zone for what will be a giant message board. To say the least, people were into it.