My role: Social Media Manager and Social Strategist

70% of my time was spearheading the social presence for the flagship IMAX VR Experience Centre. 30% getting lost in reality. 
 

IMAX extended its brand into the world of virtual reality by opening its flagship IMAX VR Experience Centre in Los Angeles and eventually to a global level. 

The experience wasn't just a passive, sit-and-watch entertainment experience – it is truly immersive and active – one in which you become the hero of any story you choose. The communication strategy of "What do you want to be when you show up?" was embedded into our social strategy and creative.

As the social strategist and community manager on this account, I developed the content strategies, crafted the brand TOV that was translated through our post copy and authentic fan engagements, and collaborated with designers to craft the brand identify to establish the look & feel throughout all social content.

Our TOV: A bold, confident, kick-ass challenge to venture out into uncharted waters and try something adventurous, exciting, and new. IMAX VR is the first giant, exhilarating leap into an unprecedented world of entertainment, and you’ve got to live it for yourself.

Though community management, I executed the social strategy, led in content capture, engaged with the fans daily, to even serving as the customer service rep for the brand by addressing issues and escalating inquiries, and overall being the online face behind the iconic brand.

With the excitement of this new experience and an effective social presence, IMAX VR was on track to exceed its gross earnings in Q1 of 2017 with 20,000 unique visitors in its LA facility and was set to expand to other metropolitian areas. To the IMAX CEO, Lewis Gelfond, it "exceeded expectations!" 

* More information can be found here on the Mistress site.