My role: Social Strategist, Analytics, and Community Management

I helped create a branded hashtag that fashion microinfluencers are still using today for discoverability purposes on Instagram. Look up #LookMachine. 

The idea behind LOOKMACHINE was created at Google's Start Up Weekend. 

LOOKMACHINE is a new fashion discovery tool to find #OOTD based on occasion. 

Consumers are using our categorized hashtags to this day!

 Check out the Live IG feed here!